Privacy Policy

We ask that you read this website’s Privacy Policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint. By continuing to use our website, we will assume that you have read, understood and agreed to our policies.

It should be read in conjunction with our Cookie Policy 


Fullgreen UK Ltd (trading as Fullgreen and a wholly owned subsidiary of Fullgreen Ltd) is an organisation that aims to make healthy eating easier. For more information on how we do this, see our products. We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

Our Website

This Privacy Policy relates to your use of our website. Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you, including services that sell our products. These other third parties may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.

Our Collection & Use Of Personal Information

We collect personal information about you when you access our website, register with us, contact us (including via our live chat function), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website.

We collect this personal information from you either directly – such as when you register for an account with us, contact us or purchase products or services via our website – or indirectly – such as your browsing activity while on our website. See also ‘Cookies’ (below).

The personal information we collect about you depends on the particular activities carried out through our website. It may also include the following:

  • Identity Data, such as: First name, Family name, Username or Similar Identifier, Title, Date of Birth and Gender
  • Contact Data, including: Billing Address, Delivery Address, Email Address and Telephone Numbers
  • Financial Data, including: Bank Account, PayPal, Apple Pay (or other payment services) as well as Payment Card Details
  • Transaction Data, including details about payments to and from you and details of products and services you have purchased from us
  • Technical Data, including: Internet Protocol (IP) Address, Login Data, Browser Type and Version, Time Zone and Location, Plug-in Types and Versions, Operating System and Platform and other technology on the devices you use to access this website
  • Profile Data, including: Username and Password, Purchases or Orders made by you, Interests, Preferences, Feedback and Survey Responses
  • Usage Data, including: Information about how you use our website, products and services
  • Marketing and Communications Data, including: Preferences in receiving marketing messages from us (or third parties) and your Communication Preferences

We use and combine the personal information we collect to:

  • Create and Manage your User Account with us
  • Verify your Identity
  • Provide Products and Services to you
  • Customise our Website Experience and Content to your particular preferences
  • Notify you of any changes to our Website, Products or Services that may affect you
  • Improve our Products or Services

Our Legal Basis For Processing Personal Information

When we use your personal information we are required to have a legal basis for doing so. This website is not intended for use by children under the age of 13 and we do not knowingly collect or use personal information relating to children. There are various different legal bases upon which we may rely to collect personal information, depending on what that information is and why we process it.

The legal bases we may rely on include:

  • Consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • Contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • Legal Obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • Vital Interests: where our use of your personal information is necessary to protect you or someone else’s life
  • Legitimate Interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)

If you require further information regarding which legal basis we are relying on for a specific processing activity, please contact us.

Who We Share Your Personal Information With

We may disclose your personal information to the following third parties for the purposes set out below:

  • Our outsourced IT service providers such as Compuserve to enable us to resolve IT issues
  • Providers of third party analytics tools, such as Google Analytics, HotJar and Facebook Pixel to enable us to target our advertising
  • Our CRM and communications system providers such as Agile CRM, Mailchimp and Campaign Monitor to enable us to manage our marketing strategy and customise our site based on your purchasing preferences
  • Our E-commerce providers such as Shopify and James and James, for E-commerce processing and order fulfilment

Some of those third party recipients may be located outside the European Economic Area (EEA) — for further information including on how we safeguard your personal data when this occurs, see “Transfer Of Information Out Of The EEA”.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party.

Transfer Of Information Out Of The EEA

We endeavour not to transfer your personal information to parties located outside of the EEA, though this may happen where their technical platforms or servers are operated physically outside of this geographical location – or in the cloud.

In this instance, services will be operated from such countries that have appropriate data protection laws, consistent with the United Kingdom and EEA. Whilst the European Commission has not given a formal decision that such countries provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal information will be subject to an appropriate regulation, designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information, for example European Commission approved contract clauses.

Cookies & Similar Technologies

A cookie is a small text file which is placed onto your computer, smartphone or other electronic device, when you use our website. We use cookies and other similar tracking technologies such as action tags and single-pixel gifs to help us recognise your device and to store some information about your preferences or past actions. They are also necessary in order for us to provide shop services (for example, items in your shopping basket are stored in a cookie).

For further information on cookies generally visit or

Disabling Cookies

You can disable cookies in your web browser’s settings. However, this may cause certain functions or services of our website to stop working. For information on how to delete cookies, please refer to your browser’s usage information.


We would like to send you information about Products and Services, Competitions and Special Offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to send information, we may do this by post, email, telephone, text message (SMS) or automated call.

We may also share information with selected third parties – only where it is vital to deliver products or services that you have requested or if you have explicitly agreed to share your data for marketing purposes. In these instances, third parties may directly send you information about their products or services, depending on what you have agree to.

We will always ask whether you would like us – or other businesses – to send you marketing messages and require you to explicitly opt-in to these messages.

Unsubscribing To Marketing Messages

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by logging into your account area or following the ‘Unsubscribe’ instructions within emails or texts.

Your Rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • Fair processing of information and transparency over how we use your use personal information
  • Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • Require us to correct any mistakes in your information which we hold
  • Require the erasure of personal information concerning you in certain situations
  • Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • Object at any time to processing of personal information concerning you for direct marketing
  • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • Object in certain other situations to our continued processing of your personal information
  • Otherwise restrict our processing of your personal information in certain circumstances
  • Claim compensation for damages caused by our breach of any data protection laws

For further information on your rights, including the circumstances in which they apply, visit

Exercising Your Rights

If you would like to exercise any of those rights, please email, call or write to us:

  • Providing:
    • information to help us identify you (eg. your Account Number, User name, Registration or Order Details); and
    • proof of your identity and address (a copy of your driving licence, passport or a recent utility or credit card bill)
  • Let us know the specific information to which your request relates

Keeping Your Personal Information Secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How Long We Will Keep Your Personal Data For

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

How To Complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone (within the UK) : 0303 123 1113.

Changes To This Privacy Policy

This Privacy Policy was published on 06/06/19 and last updated on 31/05/19. We may change this website privacy policy from time to time, when we do we will inform you via posting it on our website.

How To Contact Us

Please contact us, if you have any questions about this privacy notice or the information we hold about you. If you wish to contact us, please send an email to write to Fullgreen, Unit 6f, Hewlett House, 5 Havelock Terrace, London, SW8 4AS, United Kingdom.